HELENA — The Halo Huckleberry Hefeweizen will enter the beer lexicon after a new partnership between Carroll College and Lewis & Clark Brewing Company.
About 20 people gathered inside L&C’s brewery Tuesday morning as owner Max Pigman and Carroll athletic director Charlie Gross unveiled a mockup of the beer and the can’s design.
The partnership merges Carroll’s revamped athletic design, which prominently features Halo, a Saint Bernard caricature, and a huckleberry twist on Lewis & Clark’s best selling beer, Miner’s Gold.
“We’ve had a long relationship with Carroll College,” Pigman said during a press conference. “We were born and raised right across from Carroll College as many as you know underneath the Brewhouse during all those unbelievably incredible runs of championship football and all that fun.”
Pigman said it’s the first time L&C brewers have experimented with putting huckleberries in Miner’s Gold. The beer will debut at Saints Athletic Association auction on April 27 and be available on draught at Lewis & Clark this summer. The beer is expected to hit shelves closer to football season.
“We can assure with a VIP ticket, doors open at 5, that some will be available there,” Gross said of the beer’s debut.
There will still be no beer sales at Carroll athletic events, though Gross said the beer will be in rotation in hospitality spaces.
“My guess is there will be a little available in the tailgate area, too,” Pigman added.
Part of the profits from the hefe’s sales will go back into the pockets of the athletic department at Carroll.
Eagle Beverage will distribute the beer around the region. Both Pigman and Gross thanked the distributor for facilitating the partnership between the school and brewery.
“Carroll has always been an integral part of the community,” Pigman said. “We feel we’re an integral part of the community. It’s an awesome opportunity to partner and give the consumers something I think they're going to be very excited about.”
Carroll College follows suit in a growing trend across Montana with college athletic programs partnering with Montana breweries to create signature beers. The Front Brewing Company out of Great Falls created the Golden Bobcat Pale Ale earlier this winter, celebrating Montana State. Big Sky Brewing in Missoula created the Griz Lager last fall.
Now, Saints fans can drink a Carroll College-themed beer, too.